When it comes to your customization options with poly mailers there are quite a few, both in terms of their functionality and their appearance. You can include perforations, resealable adhesive strips, branding and markings.
But one of the questions we get most commonly is this: should you add branding to your mailers, or should you leave it plain?
And the answer is: that it depends. There are benefits to both, but it ultimately comes down to your needs.
Here are a few things to consider.
The Benefits of Branding Your Mailers
As eCommerce continues to grow, there are both benefits and challenges for businesses.
It’s great in the sense that it gives you access to a broader customer base than a bricks-and-mortar store alone would. It also means you can reduce overhead costs by focusing more on your online presence.
But one of the downsides is that it eliminates some of that vital brand experience for your customers. When someone walks into a store, they’re immersed in your brand, and it helps you build a connection with them.
So, one of the biggest benefits of branding your poly mailers is that it can enhance that brand experience for your customers.
Mailer branding can include (but isn’t limited to):
- Your logo, brand colours, and fonts
- Statements and verbiage
- Social media information
- Company information
- Promotions and contests
Branded mailers also act as free advertising to anyone who might see them in transit.
The Benefits of Plain Mailers
In general, there’s one big benefit to using plan mailers vs. branded ones: reduced theft.
While this does not by any means necessarily apply to all businesses, we’re seeing more and more situations where our customers want to opt for standard messaging on mailers rather than their own branding, especially with high-end goods.
In many instances, brands want to go incognito because, by showcasing that their package contains a high-value item, they increase their risk of being stolen during the shipping process.
When it comes to the question of branded vs. plain mailers, there’s no right or wrong answer. The key is simply to decide which option better suits your needs.
If you’d like advice or insights on which option is best for your business, get in touch with us today. Our team is here to help.