As eCommerce continues to skyrocket and consumers receive more and more packages in the mail, the concept of creating an “unboxing experience” has gone from being a differentiator to a must-have.
In this article, we’ll explain what exactly an unboxing experience is, why it matters, and how you can use your poly mailers to create it for your customers.
What is an Unboxing Experience?
An unboxing experience is a way of extending the excitement of your customer’s purchase well beyond the purchase using thoughtful packaging –a way of making the moment of delivery something that your customer celebrates.
This is critical because the moment of arrival is one of the most important touchpoints with your customer: it’s an opportunity to drive brand loyalty, create a personal connection, and market your business.
But most of all, it’s important because it makes your customer feel like they matter to you. By giving them bespoke packaging rather than a generic cardboard box or plain poly mailer, you’re letting them know their business is important enough to you that you’re willing to go above and beyond to give them an elevated experience.
5 Ways to Create an Unboxing Experience with Your Mailers
Now that you understand the value of creating an unboxing experience for your customers, we know what you’re thinking: how do you do it?
Don’t worry. We’ve got five simple things you can do.
1. Use Branded Mailers
First and foremost, it’s important to brand your mailers. Don’t just send your products in generic packaging.
Make sure to customize your mailers with everything from logos to brand colours and fonts, verbiage, images, social media information, promotions, and more. If you’d like to learn more about how to create an incredible mailer design, check out this article we wrote on the subject.
2. Use Unique Packing Materials
When placing your product into your mailer, consider using some unique packing materials, such as branded tissue paper. This can add an extra layer to your customer’s process of unpacking their products, in turn helping build excitement.
3. Think About Product Presentation
Rather than just stuffing your product into a mailer, think about how it’s presented. Consider the sequence in which your customer will “unbox” it and how you can make each step interesting.
For instance, if you’re shipping jewelry, consider placing the item neatly into a box, wrapping it in tissue paper and sealing it with a sticker, then filling the mailer with unique packing material.
4. Throw In a Bonus
Depending on what your company sells, you can consider throwing in a free sample or a discount code for a future purchase. This will add an extra touch of “surprise and delight” to your customer’s unboxing experience.
5. Add in a Thank-You Card
Nothing builds brand loyalty like a personal touch. Think about adding in a personalized “thank-you” note with your product.
This can be hand-written if you’re selling in smaller quantities, or a templated note with a personalized name field if you’re shipping in high volumes. The most important thing is to understand that a little personalization goes a long way, especially with customers who shopped online and didn’t visit a bricks-and-mortar location to experience your brand.
Creating an unboxing experience for your customers doesn’t have to be complicated, but it’s absolutely worth doing. After all, a memorable purchase experience will turn one-time purchases into long-term customers.
If you’d like to learn more about our poly mailers and Earth Keeperbag, get in touch with us today. Our team is here to help!