The packaging your products get delivered in is more than just throwaway material. It’s an extension of your brand--at least it should be.
That’s because premium packaging has been shown to have a massive positive impact on the way your customers view your products and your brand, the excitement they feel when they receive it, and their likelihood of referring it to a friend or family member.
So, when you’re designing your poly mailers and shipping materials, you should look at them through the lens of being a tool to create a better customer experience.
And to do so, we recommend including these three features.
As eCommerce and online shopping grow in popularity, the standard for packing is evolving, and it’s important for you to stay consistent with the industry.
And while it may seem like a small detail, perforation is becoming an increasingly important factor.
It may not seem like much but even a small hassle for your customer when it comes to opening their package could cause frustration that reflects poorly on your brand.
Easy-open and even pop-open perforation are great ways to minimize hassle for your customers.
2. Returnable Adhesive Line
It’s wise to make sure that your customers can reseal your packaging, and a returnable adhesive line is an easy way to do this.
We know what you’re thinking: why would your customers need to reseal the bag, and why does this matter?
It could be because:
- The items arrive damaged due to mishandling during shipping
- Your customer ordered the wrong item or specification
- The receive is unhappy with the product
Whatever the reason might be, you can create a better customer experience by allowing them to reseal the bag and send the product right back without having to worry about repacking it themselves.
But, more importantly, having a resealable poly mailer shows speaks to your brand’s willingness to take items back, in turn demonstrating how much you believe in your quality and your products, even when they arrive in pristine condition.
For all retailers, but especially those that don’t have a bricks-and-mortar location to act as a physical representation of their brand, putting your branding on your poly mailers is a vital component of your customer experience.
After all, you want to create a sense of excitement in your customer about receiving their order and you want that excitement to be tied to your brand.
And since poly mailers are incredibly customizable, the opportunities are virtually endless.
We’d recommend including branding features like:
- Your logo
- Brand colours and fonts
- Statements and verbiage
- Social media information
- Company information
- Promotions and contests
- QR codes
Conveying your brand through your packaging helps create a customer experience rooted in trust and positive affinity.
For more detail on each of these features, access our article: Poly Mailer Design Ideas: 9 Things to Consider Including On Yours.
As eCommerce and online shopping is skyrocketing, finding unique and effective ways to create a strong customer experience is going to be vital in differentiating your business from the competition.
And using your packaging materials to boost that experience is an easy way to set your business apart.
Want to learn more about our poly mailer and kraft mailers, or have questions about how to choose the right ones for your business? Get in touch with us today. Our team is here to help.
Link to article (once live): How Great Packaging Can Make Your Products Feel Even More Valuable to Your Customers